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Programs for women in midlife

Functional wellness works best with structure and community. Heidi co-leads two programs with longevity strategist Kellie Lupsha, built for high achieving women who want to feel strong, capable and fully alive in every season of life.

Signature 12 Week Transformation

The Activated Woman Method™

The 12-week metabolic, hormonal and high-performance transformation for women in perimenopause, menopause and beyond. Heidi and Kellie walk you through five pillars, Activation, Optimization, Restoration, Amplification and Elevation, so you stop guessing and start working with your body. You finish with a system you understand and can run on your own.

  • Weekly live teaching and Q&A with Heidi and Kellie
  • A full metabolic and hormonal assessment, guided by your blood work
  • 4 weeks of continuous glucose monitoring
  • Protocols for nutrition, hormones, sleep, stress and identity
  • The Systems Over Symptoms™ framework and Activation First™ protocol
  • The Activated Woman App™ and a private community of women walking it with you

Enrollment opens 2 to 3 times a year. Join the waitlist to hear first when the next group opens.

Join the AWM Waitlist
Monthly Membership

The Activated Women's Circle™

Ongoing education, live Q&A and a community of women who get it. Bring your questions on hormones, gut health, labs, sleep and aging, and get real answers from Heidi and Kellie.

  • We meet live twice monthly
  • Teaching, live Q&A and hot seat coaching
  • Bring any question to every live call
  • Tag us in the membership and get answers within 48 hours
  • $149 per month, cancel anytime
Join the Circle

Questions

Which one is right for you?

What is The Activated Woman Method?

The Activated Woman Method is a 12-week metabolic, hormonal and high-performance transformation for women in midlife, co-led by Heidi Iratcabal, ND, CFMC and longevity strategist Kellie Lupsha. It works across five pillars (activation, optimization, restoration, amplification and elevation), with weekly live teaching over Zoom, a full metabolic and hormonal assessment and 4 weeks of continuous glucose monitoring. It opens 2 to 3 times a year, and you can join the waitlist anytime.

What is The Activated Women's Circle?

The Activated Women's Circle is a monthly membership led by Heidi and Kellie. Members meet live twice monthly for teaching, Q&A and hot seat coaching, and between calls they can tag Heidi and Kellie in the membership and get their questions answered within 48 hours. Membership is $149 per month.

Should I choose 1:1 care or a program?

Choose 1:1 care if you have complex symptoms that need a personal deep dive. Choose The Activated Woman Method for a structured 12-week transformation with a group. Choose The Activated Women's Circle for ongoing education and support at the lowest commitment. Heidi can help you decide on a free discovery call.

Not sure where to start?

Book a free 15-minute discovery call with Heidi. She will point you to the option that fits your body, your goals and your season of life.

Book Your Call

Click the button above to send an email, and we'll reach out to you for booking.

The Science of Thriving

Heidi Iratcabal, ND, CFMC
Functional wellness practitioner and naturopath.
10670 N. Central Expressway, Suite 110
Dallas, TX 75231
In person in Dallas and online across the U.S.

817.221.8546 · Fax 469.263.1414
[email protected]

The information on this website is for educational purposes only and is not a substitute for medical advice, diagnosis or treatment from your physician. Heidi Iratcabal does not diagnose, treat, cure or prevent disease. Always consult your healthcare provider before changing medications, supplements or your care plan. © 2026 The Science of Thriving. All rights reserved.